John Nichol
Prisoner of War, Gulf War

At home at either the conference, training course or after-dinner venue, John describes himself as an 'ordinary guy who found himself in extra-ordinary circumstances'. His presentation is tailored to the occasion and is electrifying, humorous and captivating.

The first the world saw of RAF Flight Lieutenant John Nichol was as a tortured Gulf War British Prisoner of War, beaten and humiliated by Iraqis. The famous television appearances which John and his fellow PoWs were forced to make, were flashed around the world and became an enduring symbol of the first Gulf War. The daylight bombing raid over Southern Iraq, upon which John had embarked, had gone horrifically wrong. Hit by a surface to air missile, he had been forced to eject over the Iraq desert.

The traumatic weeks of capture which ensued gave John a unique insight into the human capacity to deal with adversity and change. Partly as a result of his own outgoing personality, partly as a result of the experience itself, John Nichol is now able to present a fascinating insight into what happens when our innermost reserves are tested by external demands.

His account of what happened takes his audience from the highly organised training and teamwork of an RAF jet squadron, to the isolation of being shot down and held in solitary confinement. His experiences qualify him to speak with unquestionable authority on not only surviving change and adversity, but also turning it to your advantage. Indeed his physical survival is due to immense reserves of personal strength, flexibility and the capacity to withstand upheaval and uncertainty.
After the Gulf War, John's military career took him on active service to the Falkland Islands and to Bosnia, as part of the UN peacekeeping mission. He left the RAF in 1996 to pursue a career as a broadcaster and writer. He has written for The Times, The Observer and The Mail On Sunday and has published 9 books, including the best-seller, 'Tornado Down'. He has been a consultant and reporter for Newsnight, Breakfast News, ITN, World In Action and Cutting Edge.

John's message is one of optimism, inspiration and personal motivation. His personal triumph lies in having discovered his potential to cope with extremes and achieve goals way beyond his perceived horizons.

John leaves his audience in no doubt - that potential exists in all of us.



Testimonials

'It seems amazing that we have been working together for 4 years; I never fail to be impressed by what you say and always learn something new.The effect on the delegates is electrifying and for many you are the highlight of the programme; I still meet delegates who remember your presentations and who have taken many of the lessons back to the workplace and into their private lives as well'
British Telecom Management Training

"In a conference hotel outside Birmingham the audience has worked itself into a lather of exhilaration, their minds worlds away from sales targets. The music surges as Mr. Nichol walks off stage and the crowd goes wild. A straw poll found the consensus among the audience feeling uplifted and able to take on any challenge"
The Economist

'John Nichol has made a big impression. He exceeded our expectations and has become a talking point within the organization. His presentation was very thought provoking: no one can fail to be motivated'
Vice President Sales, Nortel Networks

'Your talk on teamwork was highly entertaining, you captured and held the audience's attention to the full. It is a mark of your success that our delegates were still talking about your presentation on the final day'
Training Consultant, GE Capital

'The whole event was well received - your slot added something extra-ordinary and was universally appreciated. The pictures you paint for the audience remain vivid and moving. We now have more to talk to our key customers about'
Head of Sales, Zonal

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