Jeanie Bergin
Business Coach and Psychologist

Jeanie Bergin is an experienced business strategist, manager, and creator of the 4- phase process of Thinking W.I.D.E.™. She has worked with more than a hundred organizations - and thousands of individuals - in the US, UK and Europe. She is a frequent public speaker and has written articles for many business journals.

One of Jeanie's core beliefs is that the most valuable asset an organization possesses is the minds of its people. Whether you are trying to overcome an obstacle, exploit an opportunity, build a partnership, identify new markets, launch a new product, reposition an old one, get a new team working together, kick-start an existing initiative, or almost anything else - the greatest source of knowledge, insight and new ideas is usually inside your company. Getting it out - fast - is Jeanie's true specialty.

Jeanie Bergin was educated in psychology (don't panic - her approach is much more like a lively debate at the pub than a session with a shrink!) and has worked in business for over 20 years. In the US, she worked with the inventors of Positioning - Jack Trout and Al Ries. Jack and Al have written many books, including: Positioning: The Battle for Your Mind, Marketing Warfare, and The 22 Immutable Laws of Marketing. A number of Jeanie's contributions at Trout & Ries are included in the books. In the States, Jeanie also worked for one of New York's most heavily awarded agencies - Levine, Huntley, Schmidt & Beaver - and for America's most famous ad man? Jerry Della Femina. She worked with many companies, including: Digital Equipment, Oscar Mayer, Holiday Inns, Frito-Lay, The Wall Street Journal, Panasonic, Maidenform, MTV, The American Lung Association, Cancer Care and The Trump Organization (as in Donald).

As Chair & Chief Executive of FCA London Advertising, she worked on L'Oreal, Nestle, Forte Group, Hotpoint, The Island of Mauritius, Ferguson Televisions & Videos, Canon Printers and Scott Paper. For the past ten years, since creating Thinking W.I.D.E.™, Jeanie has worked with such organisations as: Arla Foods, Aventis Drug Company, Barclays, British Sky Broadcasting, BT, Cellnet, Capital Radio, Coca-Cola, Conde Nast, Gillette, Glaxo Smith Kline, Glendinning Management Consultants, ISBA (The Incorporated Society of British Advertisers), Liverpool Victoria, Marketing Week - Centaur Conferences, Microsoft, NatWest, OpenDemocracy, Profile Group, SAB/Miller, Shell, The Guardian, Unilever Best Foods, The Arts Council of England and others.

Thinking W.I.D.E™ Inside, Outside & Through the Box™ - Jeanie's four-step process of Warm up, Invent, Develop and Evaluate? is designed to help people to think on demand - day in and day out. This is not a formula for thinking, but a fast-paced series of prompts, tools and techniques to get people coming up with lots of ideas - quickly. But, don't confuse Thinking W.I.D.E.™ with old-fashioned brainstorming (you know, where you walk into a room with no ideas and come out with 50 pages of flip chart scribbles without much new thinking or a clear way forward). After generating loads of ideas to work with during Invent, participants are guided through Develop and Evaluate to ensure that they come out with ideas they can actually use - straight away!

Jeanie does large conference presentations, workshops, seminars and one-to-one coaching. She finds it particularly rewarding - for her and the client companies - to work with top teams to determine vision, mission and useful ways forward. While clever, ambitious middle and junior managers can make progress without great direction - real results come from clear, inspiring and well communicated goals and plans for the company. A strong, diverse - yet unified - top team forms the foundation of success and provides a powerful motivation for each person in the organization to make the most valuable contribution they are capable of making. Jeanie has worked in this capacity for such diverse organizations as Ortho-Biotec, British Telecom, Gillette and OpenDemocracy.

Her business background, combined with her experience in communication and teaching thinking, allows Jeanie to be a quick study and get under the skin of an organization rapidly. This enables her to not only draw out a wide range of views and ideas from the team, but to challenge the team constructively and to contribute her own ideas. In this way, top teams are able to make substantial strategic progress quickly, and create the plans needed to turn the strategy into reality. Jeanie also coaches chief executives and senior managers to support them in new roles, through periods of change, and to help ensure that day-to-day demands don't take them off their strategic course.

Additionally, Jeanie continues to selectively write speeches for others. She has written for business leaders and politicians in the US and UK. She enjoys particularly drawing out the unique voice and manner of an individual to bring their beliefs and experiences to life.

presentation topics

• The building blocks of creative thinking
• Getting ideas - fast
• Overcoming obstacles to creativity and innovation
• Pitfalls to avoid

testimonials

"Jeanie brought an innovative approach to working with strong-minded teams, giving them tools to create and reinvent thinking. It was also great fun."
Carolyn McCall, Commercial Director, Guardian Newspapers Ltd

"Jeanie works magic through inspiring and innovative methods to get teams to see the big picture, take a good look at themselves and create ways forward"
Robert Barclay, Managing Director, Profile Systems Ltd

"This is not hugging and bonding, but a thoroughly enjoyable, useful and imaginative approach which produces both immediate and lasting results."
Simon Bee, Chief Executive, Kingsbury plc

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