Gerard Tannam
Entrepreneur and Brand Expert

“Your customer is spoiled for choice...
So why choose you?”

Gerard’s early choices of career were a far cry from the cut and thrust of the marketplace. By any measure, studies at a seminary in Dublin and paid work as an Inspector of Police keeping law and order on the streets of Hong Kong make unlikely starting points for a call to the world of branding.

But it was in Hong Kong that Gerard was first stricken with the entrepreneurial bug and in his moonlighting career as impresario there that he began to sense the ruling importance of the exchange between buyer and seller.

Since then, he’s set up businesses as diverse as LKF The Gallery, Arts & Noise Events, Mick’s Bag Of Allsorts, The World Stage Series, The Smile Conference, Set Out Your Stall and Islandbridge Brand Direction and worked with companies of all shapes and sizes – from global to start-up - in Ireland, Hong Kong and across the world. He’s seen ventures succeed and others come tumbling down and learned the lessons that both hitting and missing the mark can teach someone.

In addition to directing Islandbridge, he acts as Resident Expert on Branding at DCU’s Invent, speaks regularly at the Smurfit School of Business at UCD and is a Mentor with Enterprise Ireland.

In his public appearances, Gerard offers a hands-on heads-up on brands and how they work for buyer and seller and speaks on topics ranging from What’s The Big Idea?: Branding Your Start-up From The Get Go to First Amongst Equals: How To Gain & Maintain Competitive Advantage Through Branding.

Local and international audiences at arenas as varied as The Investor Conference, The Irish Management Institute and In The City have described Gerard as offering a ‘creative, yet road-tested approach to branding’ that ’ticked all the right boxes and left listeners enraptured’ whilst ‘speaking as aptly to the senior manager and the customer team as to the entrepreneur’.

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